COUTUME COFFEE

In a few words..

Our mission:

Making specialty coffee accessible to all.

Coutume was born from a simple conviction: Coffee deserves the same high standards as wine or gastronomy.
Since 2011, we have been exploring the full richness of specialty coffee to unlock its full potential. Each coffee is precisely selected, roasted, and processed, respecting its origin and identity.
As a committed roaster and recognized expert, we are dedicated to making this exceptional coffee accessible to the widest possible audience, without ever compromising our standards.

Our ambition: to firmly establish specialty coffee in French gastronomic culture.

Discover our coffees

Another take on coffee

Specialty coffee is much more than a beverage.
It is an origin, a climate, a savoir-faire.

Each cup highlights a demanding human chain, from the producer to the barista.

At Coutume, we reveal this richness at every step:
Rigorous selection, direct relationships, precision roasting, and the transmission of a true coffee culture.

The Story of Coutume

Coutume was founded in 2010 by Tom Clark, with the desire to redefine coffee standards in France. Going against the trends of the time, he laid the foundations for a demanding project, inspired by major coffee cultures worldwide.

In 2011, the first roastery and coffee shop opened its doors in Paris. A space designed as a living laboratory, where roasting, tasting, and knowledge sharing converge. Coutume quickly established itself as one of the players who helped bring specialty coffee to France.

Over the years, Coutume developed a demanding and comprehensive approach to coffee.

The company is particularly distinguished by its recognized expertise, with four consecutive titles of French Brewers Cup Champion, illustrating a fine mastery of extraction methods and tasting. In parallel, Coutume structured its model around an end-to-end controlled chain: coffee selection, roasting, training, and coffee shop experience.

Coutume grew, both in France and internationally, while maintaining its identity: constant attention to the product and the experience. The opening at Galeries Lafayette Haussmann marked a new stage, at the heart of an iconic Parisian location.

In 2022, the roastery moved to Romainville, into a 750 m² space, designed to support the brand's development while strengthening its commitment to quality.

Today

Today, Coutume means:

15 coffee shops
65 tons of coffee roasted each year
+30 coffee origins sourced
90 employees
1 integrated roasting facility in Île-de-France, in Romainville
+350 professional clients, from independent coffee shops to Michelin-starred chefs

Coutume also offers a range designed to adapt to all uses:

4 coffee ranges, with distinct aromatic profiles, to guide each tasting experience
1 selection available in beans or ground, for all preparation methods
1 complete coffee shop offering: specialty coffees, hot drinks, and light meals
1 B2B activity dedicated to professionals, including coffee supply, support, advice, and machine sales

But above all, it's a vision:
that of coffee crafted with precision, respect, and high standards, from bean to cup. Every place, every cup, every detail is designed to offer a genuine specialty coffee experience.

Our Expertise

Sourcing

We select our coffees from several major producing regions around the world, including Ethiopia, Guatemala, Mexico, Indonesia, Uganda, Costa Rica, and Colombia.

Each coffee is chosen for its aromatic profile, traceability, and the high standards of the producers with whom we work.

Roasting

Roasting is at the heart of our expertise.

In Romainville, we reveal the identity of each coffee through precise and unique roasting profiles, designed to express its full aromatic potential.

Transmission

Specialty coffee is meant to be shared.

In our coffee shops and with our partners, we share our expertise through tasting, training, and consulting.

What sets Coutume apart

A requirement that guides every decision

Since its inception, Coutume has been built around a conviction: coffee deserves the same attention and high standards as the finest gastronomic products.
The botanical and sensory richness of specialty coffee demands precise and dedicated work, from selecting the beans to their preparation in the cup. This exacting standard guides every decision we make and fuels our continuous curiosity to explore new origins, new profiles, and new ways to reveal coffee.
The Art of Specialty Coffee

At Coutume, coffee is seen as a true terroir product, meant for tasting.
Each origin has its own identity, balance, and aromatic richness. Our ambition: to reveal this diversity and establish specialty coffee within French gastronomic culture.
This vision guides us at every stage, from bean to cup, and drives us to collaborate with chefs, artisans, and professionals who share the same high standards.
A committed approach

Specialty coffee highlights an entire human chain, from producers to consumers.
By selecting coffees from sustainable agriculture and rewarding quality, we contribute to preserving the ecosystems, soils, and communities that grow coffee.
For us, defending coffee quality also means supporting a responsible and sustainable model.